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Your best partner for business localization

GUME Marketing and Communication is a dynamic agency dedicated to helping businesses grow through smart strategy, compelling
content, and effective communication. We specialize in branding, digital marketing, and localization services designed to connect you
with the right audience—locally and globally.

Whether you’re launching, scaling, or repositioning your business, GUME guides you every step of the way. From social media and content
creation to full-scale campaigns, we craft messages that resonate and strategies that deliver real results.

Right Fit, Right Impact.

We craft strategies tailored to Ethiopia’s unique business environment. From customer insight to market fit, our work helps brands not just show up—but stand out and stay strong over time.

Grow with Confidence.

At Gume, we help you enter new markets across Ethiopia with strategies grounded in local culture, language, and behavior. Whether you’re expanding from city to city or launching something bold, we ensure your message lands with clarity and impact.

Earn Trust with Every Step

We localize your message in a way that feels personal and authentic to your Ethiopian audience. From tone and visuals to culture and emotion, we help your brand truly connect and build lasting trust

Focus on Growth, We Handle the Rest.

Whether you’re a startup or scaling fast, Gume simplifies your launch and localization process. We take care of the strategy, setup, and storytelling—so you can focus on growing your business, your way

What We Offer

We put your business on auto-pilot through Gume’s fully-managed services.

Localize your Business

Connect deeply with Local audience by adapting your brand to their unique preferences and culture.

Expand your Business

Connect deeply with Local audience by adapting your brand
to their unique preferences and culture.

Our Projects

Financial Sectors

Projects

  • Guide Agency was entrusted with designing and developing Electro Med Dubai’s website, communication channels, and B2B messaging
  • Following the success of this collaboration, Guide became the strategic partner for World Fair US, leading the digital transformation of its brand.
  • We conducted extensive market research and UX analysis to create an intuitive, culturally adaptive UI/UX design.
  • The website was built with a dynamic ticketing system and an event management dashboard to streamline operations.
  • Through continuous refinement and user testing, we delivered a visually compelling and functionally seamless platform that enhances engagement and maximizes event success.
+ Read More

Real estate Sectors

Projects

  • Guide Agency was entrusted with designing and developing Electro Med Dubai’s website, communication channels, and B2B messaging
  • Following the success of this collaboration, Guide became the strategic partner for World Fair US, leading the digital transformation of its brand.
  • We conducted extensive market research and UX analysis to create an intuitive, culturally adaptive UI/UX design.
  • The website was built with a dynamic ticketing system and an event management dashboard to streamline operations.
  • Through continuous refinement and user testing, we delivered a visually compelling and functionally seamless platform that enhances engagement and maximizes event success.
+ Read More

Get in Touch

Got a question?

Use the contact form to get in touch. We aim to respond to
all enquiries within 3 working days.

Your business success starts here!
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Our Services

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Contacts

Bole Medhanialem, Blen BLG, 4th Floor  Addis Ababa, Ethiopia

+251 62 911 1123
+251 98 588 1611

gumemarketingcommunication
@gmail.com

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